Parajunkee is the host of this even
Go ahead and tell me you're following me and I'll follow you
Crazy for Books is the host for this event.
"How do you spread the word about your blog? (e.g. Social Networking sites, Book Blog Directories, comments on other blogs...)"
I'm actually very bad at it, but I try to "advertise" it at GoodReads, I also follow other blogs and hope they'll follow me and do meme's like these